SmartSource Direct Response provides advertisers with an audience that is ready to buy when they advertise in SmartSource Magazine. Our Direct Response programs are designed to help you grow your mailing list by reaching consumers who are close to their phones and computers and who are ready to take action. SmartSource Direct Response programs are designed to support your advertising efforts and ensure you get the most out of your program. Test Marketing Before rolling out your campaign, test marketing can be implemented to determine the response your advertisement will generate. Your test ad can be circulated between one and five million households in any market or region of your choice through customized buying. Our experienced and consultative staff will work with you to discuss market selection, dates and response options. Flexible Advertising Options Advertisers can choose either the Guaranteed Mail Order (GMO) program or Remnant space to run their ads. The Guaranteed Mail Order program gives you guaranteed placement in a market area and on the issue date of your choice. Both full and half-page ads are available to fit the unique needs of any advertisement. With Guaranteed Mail Order programs you choose the markets in which to advertise through the SmartSource MagazineTM list. Just before going to press, Remnant space may be available. At that time, ads are placed according to availability with final market-list selection at News Marketing Canadas' discretion.